Catalyst and Knolskape are successfully conducting a high impact long term learning intervention with the sales executives and managers of one of the top pre-cured rubber manufacturing organizations in India. Catalyst and Knolskape were faced with the challenge of creating and delivering an engaging and impactful learning journey to significantly enhance the on-field effectiveness of the sales team in order to enhance the volume sales and customer loyalty of the company.
The project was implemented in the following phases
Phase 1: In-depth understanding of the need for the program and the competencies for the role holders
- Catalyst and Knolskape met the leadership team and had a detailed discussion about the need for running such a program.
- Further, the findings of the organization wide Training Need Analysis report was studied in detail.
- On field working and telephonic discussions with the sales executives and managers was carried out in various geographies to understand ground business reality.
Based on these steps, the focus competencies and the mode of delivery of the program was finalised. A total of eight critical competencies (behavioural and functional) were identified as key thrusts of the year long journey.
Phase 2: Design and Implementation of Learning Journey
Given the current context and business reality of the organization and the learner mindset, it was decided that the learning interventions had to be designed in a blended format with a mix of classroom learning, online interventions and on-field projects.
The competencies were divided into 4 buckets to be delivered across 4 quarters. Each bucket was to have a pre-assessment and post- assessment phase.
