Trust has been the backbone of successful communication for all eternity. Consider the Ramayana – Hanuman’s first meeting with Sita in Ashoka Vatika after she was abducted. Establishing trust with Sita was crucial for any communication to even begin. Hanuman knew that he would not be taken at face value so he had to establish his authenticity. He first started talking about Shri Ram – a subject dear to Sita. Hanuman praised Sri Ram and gave details of Lakshman to gain acceptance with Sita. Sita softened towards him and started paying attention – but she still had her doubts. He then went on to describe her abduction in detail to her – information that a rakshak would not have had. And finally he used his trump card – the ring given to him by Shri Ram. What do we learn from this story?
- To establish trust, discuss a subject close to the other party’s heart. Wait and watch. Has he become more open to sharing or listening or is he still closed?
- Share information and proceed the conversation only once the other party gets interested and (maybe) concerned.
- Finally, show your best card when you have won the other party’s trust completely. Offering everything right away may be viewed as interference or desperation or worse, a lie. Wait for credibility to be established.
“It’s play that makes us do serious stuff better”. That’s the philosophy on which Priti has founded The Catalyst.
Priti’s sales stint at Unilever in her initial corporate stint and her strategy consulting role at Accenture allowed her to have a deep perspective of how businesses run and she combined this with her entrepreneurial dream of running an immersive learning venture to start The Catalyst in 2009.